Each NFL team will be represented, along with cars dedicated to the Super Bowl and the AFC and NFC champions.

Its a huge deal to incorporate our biggest legacy of racing with one of the nations favorite pastimes, said Kinsey Collins with Dallara.

The cars will first appear together on Monument Circle on Jan. 27-30 before being spread out across central Indiana on Feb. 2.

The Colts car will be at the new Near East Side Legacy Center near Arsenal Technical High School on Michigan Road. The other car locations will be kept secret until Feb. 2.

Visitors can get a map of the locations and could win a prize if they check in at all 36.

Four cars featuring the 2012 Dallara chassis will be wrapped to celebrate the AFC and NFC champion teams and will be on display at Super Bowl Village.

Most of the cars are show vehicles with the Indy Racing Experience. Others belong to private owners or individual teams.

The town of Speedway is putting up Super Bowl banners along Main Street and is welcoming the attention.

Weve had TV stations in town from Pittsburgh, Philadelphia and the New York area just taking back video clips to their markets, so its been great, said Scott Harris with the Speedway Redevelopment Commission. I think with the new Dallara building, were going to drive visitors down to Main Street.

The Super Cars effort marks the first time the NFL had branded another sport.